Hirons, an Indianapolis-based advertising, public relations and digital agency, has promoted Laura Crafton to senior account manager in the communications management department. “ Laura’s commitment to helping our clients achieve measurable business results is unparalleled,” said Andrea Farmer, senior vice president of strategic communications and account services. “We are thrilled to recognize her dedication to excellent client service.” Crafton, a graduate of Purdue University and an experienced advertising and marketing professional, started her career at Hirons as an account manager. Prior to Hirons, she was an integrated marketing manager for Angie’s List. “It's been almost two years since I transitioned from the client side of the advertising world into agency life,” said Crafton. “I've learned so much in such a short time, and I'm excited to continue to develop my career at a well-established agency in Indianapolis.” Crafton’s client work primarily focuses on leading B2C marketing and advertising campaigns, seamlessly working with the agency’s creative and digital departments to develop deliverables that exceed client expectations. She also provides ongoing strategic marketing and communications strategies that help clients achieve their business goals. As a senior account manager, she will create, implement and manage measurable marketing programs that include advertising, branding, public relations and digital initiatives. Crafton is also a member of the marketing committee for Dove Recovery House for Women, the largest substance abuse rehabilitation center for women in Marion County, for which she assists with the overall marketing strategy and execution. For information about current career opportunities, visit hirons.com/careers. About Hirons Hirons, an award-winning advertising, public relations and digital communications firm based in Indianapolis, has been concepting, designing and distributing some of the state’s most widely recognized advertising campaigns since 1978. An established provider of bold and innovative communications solutions, Hirons’ research-based approach starts by first establishing the problem at hand and then tailoring our services to best fit our clients’ needs. With clients in both the commercial and government sectors, Hirons is leading efforts to spread both digital and traditional messages across the state of Indiana and beyond.